Direct sales and bargaining
Javier D. Donna, Pedro Pereira, Yun Pu, Andre Trindade and Renan C. Yoshida
| Year of publication: |
2024
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|---|---|
| Authors: | Donna, Javier D. ; Pereira, Pedro ; Pu, Yun ; Trindade, Andre ; Yoshida, Renan C. |
| Published in: |
The Rand journal of economics. - Lawrence, Kan. : Corporation, ISSN 1756-2171, ZDB-ID 2025174-9. - Vol. 55.2024, 4, p. 749-787
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| Subject: | advertising | bargaining | Direct-to-consumer sales | double marginalization | vertical mergers | Fusion | Merger | Verhandlungstheorie | Bargaining theory | Vertikale Integration | Vertical integration | Verkauf | Selling | Direktmarketing | Direct marketing | Werbung | Advertising | Verhandlungen | Negotiations | Absatz | Sales |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/1756-2171.12480 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015158062