Direct-to-consumer advertising and online search
Year of publication: |
2019
|
---|---|
Authors: | Chesnes, Matthew ; Jin, Ginger Zhe |
Published in: |
Information economics and policy : IEP. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6245, ZDB-ID 877702-0. - Vol. 46.2019, p. 1-22
|
Subject: | Direct-to-consumer advertising | Prescription drugs | Internet search | Arzneimittel | Pharmaceuticals | Direktmarketing | Direct marketing | Werbewirkung | Advertising effects | Informationsverhalten | Information behaviour | Online-Recherche | Online search | Konsumentenverhalten | Consumer behaviour | Fernsehwerbung | Television advertising | Produktinformation | Product information | Schätzung | Estimation | Social Marketing | Social marketing | Online-Marketing | Internet marketing | Internet |
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