Direct-to-consumer advertising of predictive genetic tests : a health belief model based examination of consumer response
Brent L. Rollins; Shravanan Ramakrishnan; Matthew Perri
| Year of publication: |
2014
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|---|---|
| Authors: | Rollins, Brent L. ; Ramakrishnan, Shravanan ; Perri, Matthew |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 31.2014, 3, p. 263-278
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| Subject: | health belief model | direct-to-consumer | predictive genetics tests | Konsumentenverhalten | Consumer behaviour | Gentechnik | Genetic engineering | Gesundheit | Health | Werbewirkung | Advertising effects | Prognoseverfahren | Forecasting model | Direktmarketing | Direct marketing | Gesundheitsrisiko | Health risk | Theorie | Theory | Arzneimittel | Pharmaceuticals |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010489673