Direct-to-consumer prescription drug advertising : trends, impact, and implications
Year of publication: |
2000
|
---|---|
Authors: | Wilkes, Michael S. ; Bell, Robert A. ; Kravitz, Richard L. |
Published in: |
Health affairs : at the intersection of health, health care, and policy. - Bethesda, Md. : Project Hope, ISSN 0278-2715, ZDB-ID 632712-6. - Vol. 19.2000, 2, p. 110-128
|
Subject: | Arzneimittel | Pharmaceuticals | Werbewirkung | Advertising effects | Direktmarketing | Direct marketing | USA | United States | 1989-1998 |
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