Direktmarketing-Management : Grundlagen, Instrumente, Prozesse
Bernd W. Wirtz
| Year of publication: |
2012 ; 3., aktualisierte und überarb. Aufl.
|
|---|---|
| Authors: | Wirtz, Bernd W. |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Direktmarketing | Direct marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 479 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literatur- und URL-Verz. S. 435 - 473 Erscheint: September 2011 |
| ISBN: | 3-8349-3184-5 ; 978-3-8349-3184-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009349528