Disclosing dual manufacturers on private brands : does it change quality and image perception between national and private label brands?
Samanta Pérez-Santamaría, Mercedes Martos-Partal
| Year of publication: |
2025
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|---|---|
| Authors: | Pérez-Santamaría, Samanta ; Martos-Partal, Mercedes |
| Published in: |
Agribusiness : an international journal. - New York, NY [u.a.] : Wiley Interscience, ISSN 1520-6297, ZDB-ID 2001211-1. - Vol. 41.2025, 1, p. 3-24
|
| Subject: | national brand | perceived quality and brand image | standard and premium private label brands | supplier disclosure | Markenimage | Brand image | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Produktqualität | Product quality | Markenartikel | Brand | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/agr.21871 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015373810