Disclosing functional value of customer ownership : analysis of mutual insurers' annual reports
Harri Talonen, Antti Talonen, Jari Stenvall, Puneet Prakash
| Year of publication: |
2023
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|---|---|
| Authors: | Talonen, Harri ; Talonen, Antti ; Stenvall, Jari ; Prakash, Puneet |
| Published in: |
International journal of management practice : IJMP. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8143, ZDB-ID 2170808-3. - Vol. 16.2023, 4, p. 515-533
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| Subject: | insurance | mutual insurance | cooperative | customer value | functional value | Kundenwert | Customer value | Privatversicherung | Private insurance | Versicherung | Insurance | Versicherungsökonomik | Economics of insurance | Beziehungsmarketing | Relationship marketing | Theorie | Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJMP.2023.132076 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014315938