DISCLOSING THE PROMISING POWER OF SOCIAL MEDIA – AN IMPORTANT DIGITAL MARKETING TOOL
Year of publication: |
2011
|
---|---|
Authors: | Dumitrescu, Luigi ; Stanciu, Oana ; Tichindelean, Mihai ; Vinerean, Simona |
Published in: |
Studies in Business and Economics. - Facultatea de Ştiinţe Economice. - Vol. 6.2011, 1, p. 37-45
|
Publisher: |
Facultatea de Ştiinţe Economice |
Subject: | social media | customer empowerment | digital marketing | interactive marketing |
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