Discount retailing, a European test case for perceived value as a basis for shaping the firm's offer
Claudio Vignali; Gianpaolo Vignali; Daniella Vignali Ryding
| Year of publication: |
2012
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|---|---|
| Authors: | Vignali, Claudio ; Vignali, Gianpaolo ; Vignali Ryding, Daniella |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 8.2012, 2, p. 239-255
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Internationaler Wettbewerb | International competition | Discounter | Discounters | Kroatien | Croatia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009553108