Discounters versus Supermarkets and Hypermarkets : what drives store-switching?
Year of publication: |
2020
|
---|---|
Authors: | Fornari, Edoardo ; Grandi, Sebastiano ; Menegatti, Mario ; Fornari, Daniele |
Subject: | Discounters | Hypermarkets | pull drivers | Store-switching | Supermarkets | Lebensmitteleinzelhandel | Food retailing | SB-Warenhaus | Hypermarket | Discounter | Rabatt | Rebate | Konsumentenverhalten | Consumer behaviour | Diskontierung | Discounting | Lebensmittelhandel | Food trade |
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