Discounting over subjective time : subjective time perception helps explain multiple discounted utility anomalies
Year of publication: |
2015
|
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Authors: | Wang, Yitong ; Wang, Liangyan ; Keller, L. R. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 32.2015, 4, p. 445-448
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Subject: | Subjective time perception | Intertemporal choice | Discount rate | Discounted utility anomalies | Theorie | Theory | Intertemporale Entscheidung | Diskontierung | Discounting | Soziale Diskontrate | Social discount rate | Konsumentenverhalten | Consumer behaviour | Experiment | Erwartungsnutzen | Expected utility |
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