Discounts and consumer search behavior : the role of framing
Year of publication: |
2013
|
---|---|
Authors: | Bayer, Ralph-C. ; Ke, Changxia |
Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 39.2013, p. 215-224
|
Subject: | Consumer search | Price framing | Price discounts | Competition | Konsumentenverhalten | Consumer behaviour | Suchtheorie | Search theory | Preismanagement | Pricing strategy | Prospect Theory | Prospect theory | Rabatt | Rebate | Preisdifferenzierung | Price discrimination | Niedrigpreisstrategie | Low-cost strategy |
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