Discounts and consumer search behavior : the role of framing
Ralph-C. Bayer; Changxia Ke
| Year of publication: |
2013
|
|---|---|
| Authors: | Bayer, Ralph-C. ; Ke, Changxia |
| Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 39.2013, p. 215-224
|
| Subject: | Consumer search | Price framing | Price discounts | Competition | Konsumentenverhalten | Consumer behaviour | Suchtheorie | Search theory | Informationskosten | Information costs | Rabatt | Rebate | Niedrigpreisstrategie | Low-cost strategy | Asymmetrische Information | Asymmetric information | Prospect Theory | Prospect theory | Preiswettbewerb | Price competition | Preismanagement | Pricing strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010236134