Discouraging cigarette smoking through de-marketing strategies
Year of publication: |
June 2016
|
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Authors: | Chauhan, Hemant ; Setia, Palki |
Published in: |
Future Business Journal. - New York, NY : Springer Nature, ISSN 2314-7210, ZDB-ID 2837528-2. - Vol. 2.2016, 1, p. 31-39
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Subject: | De-marketing | Factor analysis | Multi-stage sampling | Psychological value | Rauchen | Smoking | Faktorenanalyse | Stichprobenerhebung | Sampling | Zigarette | Cigarette |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1016/j.fbj.2016.01.002 [DOI] hdl:10419/187937 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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