Discovering heterogeneous consumer groups from sales transaction data
Haengju Lee, Yongsoon Eun
| Year of publication: |
2020
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|---|---|
| Authors: | Lee, Haengju ; Eun, Yongsoon |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 280.2020, 1 (1.1.), p. 338-350
|
| Subject: | Demand segmentation | Demand untruncation | EM method | Latent class multinomial logit model | Revenue management | Konsumentenverhalten | Consumer behaviour | Logit-Modell | Logit model | Revenue-Management | Nachfrage | Demand | Marktforschung | Market research | Marktsegmentierung | Market segmentation | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2019.05.043 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012132400