Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Arnold Japutra, Yuksel Ekinci, Lyndon Simkin
| Year of publication: |
2022
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|---|---|
| Authors: | Japutra, Arnold ; Ekinci, Yuksel ; Simkin, Lyndon |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 145.2022, p. 442-453
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| Subject: | Brand anxiety | Brand passion | Brand prominence | Brand strategy | Compulsive buying | Dark side of branding | Trash talking | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Kaufsucht | Markenimage | Brand image | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.03.020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013197919