Discovery sustainable servicescape on behavioural intention practices and nationality : the moderating role of parasocial interaction
Chih-Hsing Liu, Jeou-Shyan Horng, Sheng-Fang Chou, Tai-Yi Yu, Ming-Tsung Lee, Maria Carmen B. Lapuz
| Year of publication: |
2023
|
|---|---|
| Authors: | Liu, Chih-Hsing ; Horng, Jeou-Shyan ; Chou, Sheng-Fang ; Yu, Tai-Yi ; Lee, Ming-Tsung ; Lapuz, Maria Carmen B. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 71.2023, p. 1-20
|
| Subject: | 7P-marketing strategy | Behavioural intentions | Gratification | Value of nature | Perceived trust | Performance expectancy | Parasocial interaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103213 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014261159