Discrete Choice Experiments in Marketing : Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement

Contributions to Management Science Discrete Choice Experiments in Marketing Use of Priors in Efficient Choice Designs and Their Application to Individual Preference Measurement -- Discrete Choice Experiments in Marketing -- Copyright -- Acknowledgments -- Table of Contents -- List of Tables and Figures -- 1. Introduction -- 2. Review of Linear Design and Discrete Choice Models -- 3. Designs for Discrete Choice Models -- 4. Using Priors in Choice Designs -- 5. Individual Choice Models -- 6. Conclusion -- Appendix A: Derivation of Probability-Centered Estimation Error -- Appendix B: Example Screens of Self-Explicated Task -- Appendix C: Example Screen of Conjoint Task -- Appendix D: Example Screen of Choice Task -- Appendix E: Holdout Choice Sets -- Appendix F: Experimental Conjoint Design -- Appendix G: Experimental Choice Designs and Partworth Values -- References.