Discriminant analysis in export research : an imperative for methodological rigor
Year of publication: |
2017
|
---|---|
Authors: | Kahiya, Eldrede Tinashe |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 29.2017, 1, p. 145-170
|
Subject: | International marketing | Research methods | Export marketing | Statistical methods | Internationales Marketing | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method | Statistische Methode | Statistical method | Internationale Marktforschung | International marketing research | Export |
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