Discussion on human's irrational behavior to price of zero : identification of condition of zero-price effect
Atsuo Murata
| Year of publication: |
January-March 2017
|
|---|---|
| Authors: | Murata, Atsuo |
| Published in: |
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 2160-9802, ZDB-ID 2674414-4. - Vol. 6.2017, 1, p. 34-46
|
| Subject: | Affect Heuristic | Anchoring and Adjustment | Cognitive Bias | Decision Making | Economic Behavior | Irrational Behavior | Mapping Difficulty | Price of Zero | Social Norm | Verhaltensökonomik | Behavioral economics | Kognition | Cognition | Entscheidungstheorie | Decision theory | Soziale Norm | Social norm | Experiment | Konsumentenverhalten | Consumer behaviour | Rationalität | Rationality | Entscheidung | Decision | Verhalten | Behaviour | Begrenzte Rationalität | Bounded rationality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJABE.2017010103 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011675233