Disentangling the effect of services on B2B firm value : trade-offs of sales, profits, and earnings volatility
Mehdi Nezami, Stefan Worm, Robert W. Palmatier
| Year of publication: |
June 2018
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|---|---|
| Authors: | Nezami, Mehdi ; Worm, Stefan ; Palmatier, Robert W. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 35.2018, 2, p. 205-223
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| Subject: | Service ratio | Tobin's q | Sales growth | Profitability | Earnings volatility | B2B services marketing | Volatilität | Volatility | B-to-B-Marketing | Business-to-business marketing | Gewinn | Profit | Rentabilität | Absatz | Sales | Lieferantenmanagement | Supplier relationship management | Unternehmenswert | Firm value | Dienstleistungssektor | Service industry | Dienstleistungsmarketing | Services marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2017.12.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011882547