Disentangling the link between service quality and customer brand engagement : the case of Abu Khader Automotive
Mohamad Hashem, Rafael Curras-Pérez, Carla Ruiz-Mafé
| Year of publication: |
2024
|
|---|---|
| Authors: | Hashem, Mohamad ; Curras-Pérez, Rafael ; Ruiz Mafé, Carla |
| Published in: |
Improving service quality and customer engagement with marketing intelligence. - Hershey : IGI Global, ISBN 979-8-3693-6814-5. - 2024, p. 65-96
|
| Subject: | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Kfz-Gewerbe | Automotive services industry | Jordanien | Jordan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-6813-8.ch003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015328761