Disentangling the relationship between trust, online buying, and customer satisfaction : a three-way interaction model
Year of publication: |
2024
|
---|---|
Authors: | Venkatakrishnan, Jeeva ; Alagiriswamy, Ravikumar ; Parayitam, Satyanarayana |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 12.2024, 4, p. 806-828
|
Subject: | Customer satisfaction | e-Retailers | India | Online buying | Trust | Kundenzufriedenheit | Vertrauen | Confidence | Online-Handel | Online retailing | Indien | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing |
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