Disney’s successful adaptation in Hong Kong: A glocalization perspective
| Year of publication: |
2011
|
|---|---|
| Authors: | Matusitz, Jonathan |
| Published in: |
Asia Pacific Journal of Management. - Springer, ISSN 0217-4561. - Vol. 28.2011, 4, p. 667-681
|
| Publisher: |
Springer |
| Subject: | Adaptation | Business | China | Culture | Disney | Globalization | Glocalization |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10010862961