Dispatches From the Front - You don't give your family satisfaction surveys and conduct focus groups in the living room. If you want customers to be like family, why do it to them?
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Across the board. - New York, NY, ISSN 0147-1554, ZDB-ID 8623715. - 2004, p. 55-56
Guaspari, John, (1997)
Guaspari, John, (1998)
How to Unleash the Real Power of Customer Connections - What is it that finally makes you take note of what your customer wants? The technical precision embodied in a new research report? The latest and greatest management tool at your disposal? As author John Guaspari asserts, sure these may help, but it is probably the raw emotion of one angry customer that causes you to truly connect to your ...
Guaspari, John, (2000)
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