Dispersion of marketing capabilities : impact on marketing's influence and business unit outcomes
Michael T. Krush; Ravipreet S. Sohi; Amit Saini
| Year of publication: |
2015
|
|---|---|
| Authors: | Krush, Michael T. ; Sohi, Ravipreet S. ; Saini, Amit |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 43.2015, 1, p. 32-51
|
| Subject: | Marketing capabilities | Dispersion | Marketing influence | Business unit performance | Accountability | Marketing | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Performance-Messung | Performance measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010489570