Disruptive market-shaping processes : exploring market formation for autonomous vehicle solutions
Year of publication: |
2024
|
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Authors: | Sandvik, Håkon Osland ; Sjödin, Rönnberg David ; Parida, Vinit ; Brekke, Thomas |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 120.2024, p. 216-233
|
Subject: | Autonomous vehicle solutions | Digital servitization | Disruptive market-shaping processes | Market driving | Market shaping | Market value proposition |
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