Disruptive marketing and unintended consequences in the nonprofit arts sector
Year of publication: |
2012
|
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Authors: | Kirchner, Theresa A. ; Ford, John B. ; Mottner, Sandra |
Published in: |
Arts marketing : an international journal ; AM. - Bingley : Emerald, ISSN 2044-2084, ZDB-ID 2625499-2. - Vol. 2.2012, 1, p. 70-90
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Subject: | Arts marketing | Arts | Disruptive marketing | Entrepreneurial marketing | Nonprofit marketing | Marketing | Unintended consequences | Kunst | Nonprofit-Marketing | Nonprofit-Organisation | Nonprofit organization | Kunsthandel | Art trade | Marketingmanagement | Marketing management | Markenführung | Brand management |
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