Disruptive technologies : how to influence price sensitivity triggering consumers' behavioural beliefs
Anett Erdmann, José Manuel Mas, Mercedes de Obesso
| Year of publication: |
2023
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| Authors: | Erdmann, Anett ; Mas, José Manuel ; De Obesso Arias, María de las Mercedes |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 158.2023, p. 1-14
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| Subject: | Consumer technology | Acceptable price levels | Planned behaviour | Augmented Reality | Self-driving car | Robots | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Roboter | Robot | Technischer Fortschritt | Technological change | Preismanagement | Pricing strategy | Preisniveau | Price level |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.113645 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014281169