Dissuasion : the Elaboration Likelihood Model and young children
Anna R. McAlister and Danielle Bargh
| Year of publication: |
2016
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|---|---|
| Authors: | McAlister, Anna R. ; Bargh, Danielle |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 17.2016, 3, p. 210-225
|
| Subject: | Marketing | Children | Persuasion | Advertising | Elaboration likelihood model | ELM | Kinder | Werbung | Werbewirkung | Advertising effects | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-02-2016-00580 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011615366