Diversified online review websites as accelerators for online impulsive buying : the moderating effect of price dispersion
Chun-Der Chen and Edward C.S. Ku
| Year of publication: |
2021
|
|---|---|
| Authors: | Chen, Chun-Der ; Ku, Edward C. S. |
| Subject: | Impulsive online buying | online review | online to offline | price dispersion | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Website | Preismanagement | Pricing strategy | Internet | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Preisstreuung | Price dispersion | Social Web | Social web | Preis | Price |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2020.1868227 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012423624