Diversity representation in virtual environments : how brand motives mediate consumer perceptions
Carla Ferraro, Sean Sands, Vlad Demsar, Justin Cohen
| Year of publication: |
2024
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| Authors: | Ferraro, Carla ; Sands, Sean ; Demsar, Vlad ; Cohen, Justin |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 32.2024, 3, p. 239-249
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| Subject: | diversity | generative AI | virtual environments | augmented reality | virtual reality | metaverse | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Diversity Management | Diversity management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14413582241244535 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015137991