Do all stars shine the same? : investigating the nonlinear effects of user and critic reviews on video game sales
Year of publication: |
2025
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Authors: | Krämer, Tobias ; Weiger, Welf ; Heidenreich, Sven |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 188.2025, Art.-No. 115034, p. 1-14
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Subject: | Critic reviews | Online reviews | Signaling theory | User reviews | Video games | Computerspiel | Video game | Virales Marketing | Viral marketing | Signalling |
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