Do antecedents of trust and satisfaction promote consumer loyalty in physical and virtual stores? : a multi-channel view
Shiu-Wan Hung, Min-Jhih Cheng, Pei-Chun Chiu
| Year of publication: |
March 2019
|
|---|---|
| Authors: | Hung, Shiu-Wan ; Cheng, Min-Jhih ; Chiu, Pei-Chun |
| Subject: | Physical stores | Virtual stores | Loyalty | Trust | Satisfaction | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11628-018-0364-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011965788