"Do as I do and not as I say" : exploring price‐oriented maverick buying during supplier selection
Marc A. Scott, Gerard Burke, Joseph Szmerekovsky
| Year of publication: |
February 2018
|
|---|---|
| Authors: | Scott, Marc A. ; Burke, Gerard ; Szmerekovsky, Joseph |
| Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 49.2018, 1, p. 25-64
|
| Subject: | Decision‐Making | Discrete Choice | Maverick Buying | Purchasing | Supplier Selection | Lieferantenbewertung | Supplier evaluation | Beschaffung | Procurement | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Lieferkette | Supply chain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011875793