Do bonuses enhance sales productivity? : a dynamic structural analysis of bonus-based compensation plans
Year of publication: |
2014
|
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Authors: | Chung, Doug J. ; Steenburgh, Thomas J. ; Sudhir, K. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 33.2014, 2, p. 165-187
|
Subject: | sales force compensation | bonuses | quotas | dynamic structural models | two-step estimation | discount factors | Leistungsentgelt | Performance pay | Verkaufspersonal | Salespeople | Vergütungssystem | Compensation system | Theorie | Theory | Verkauf | Selling |
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