Do brands lack personality?
Jenni Romaniuk; Andrew Ehrenberg
| Year of publication: |
2012
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|---|---|
| Authors: | Romaniuk, Jenni ; Ehrenberg, Andrew |
| Other Persons: | Avis, Mark (reviewed) ; Aitken, Robert (reviewed) ; Ferguson, Shelagh (reviewed) |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 12.2012, 3, p. 333-339
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| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010047936