Do brands serve as reliable signals of nutritional quality? : the case of breakfast cereals
Yefim Roth
| Year of publication: |
2017
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|---|---|
| Authors: | Roth, Yefim |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 23.2017, 1, p. 1-23
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| Subject: | Brands | cereals | consumer behavior | nutritional index | obesity | pricing | Konsumentenverhalten | Consumer behaviour | Ernährungsverhalten | Eating habit | Ernährung | Nutrition | Markenartikel | Brand | Produktqualität | Product quality | Markenführung | Brand management | Körpergewicht | Body weight | Lebensmittel | Food | Getreide | Grain | Ernährungspolitik | Nutrition policy | Lebensmittelkonsum | Food consumption | Frühstückszerealien | Breakfast cereals |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2017.1244787 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011708041