Do "bricks" branding lead to "clicks" banking adoption? : perspective for future researches
Wafa M'sallem and Nabil Mzoughi
| Year of publication: |
2011
|
|---|---|
| Authors: | M'sallem, Wafa ; Mzoughi, Nabil |
| Published in: |
Inventi impact: microfinance & banking. - Bhopal : IJPL, ISSN 2249-1007, ZDB-ID 2681334-8. - 2011, 3, p. 96-108
|
| Subject: | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009686174