Do channel integration efforts pay-off in terms of online and offline customer loyalty?
Marta Frasquet and Maria-José Miquel
| Year of publication: |
2017
|
|---|---|
| Authors: | Frasquet Deltoro, Marta ; Miquel, Maria-José |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 45.2017, 7/8, p. 859-873
|
| Subject: | Multichannel retailing | Offline loyalty | Online loyalty | Channel integration | Multichannel retailing, Offline loyalty, Online loyalty, Channel integration | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Multikanalvertrieb | Multichannel strategy | Kundenbindungsprogramm | Loyalty program |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-10-2016-0175 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011775727