Do CMO incentives matter? : an empirical investigation of CMO compensation and its impact on firm performance
Naresh Bansal, Kissan Joseph, Minghui Ma, M. Babajide Wintoki
| Year of publication: |
June 2017
|
|---|---|
| Authors: | Bansal, Naresh K. ; Joseph, Kissan ; Ma, Minghui ; Wintoki, M. Babajide |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 63.2017, 6, p. 1993-2015
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| Subject: | chief marketing officer | CMO | CMO compensation | agency theory | firm performance | Unternehmenserfolg | Firm performance | Prinzipal-Agent-Theorie | Agency theory | Führungskräfte | Managers |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2015.2418 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011707383