Do consumers' assumptions on the companies' motives and differences in moral orientation of men and women influence the persuasiveness of CSR activities?
Sabine Pagel; Heribert Gierl
| Year of publication: |
2010
|
|---|---|
| Authors: | Pagel, Sabine ; Gierl, Heribert |
| Published in: |
Cutting edge international research. - Wiesbaden : Gabler, ISBN 978-3-8349-2111-6. - 2010, p. 313-329
|
| Subject: | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Werbewirkung | Advertising effects | Social Marketing | Social marketing | Altruismus | Altruism |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003985210