Do consumers benefit from national-brand listings by hard discounters?
Inge Geyskens, Barbara Deleersnyder, Marnik G. Dekimpe, Didi Lin
| Year of publication: |
2024
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|---|---|
| Authors: | Geyskens, Inge ; Deleersnyder, Barbara ; Dekimpe, Marnik G. ; Lin, Didi |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 1, p. 97-118
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| Subject: | Assortment decisions | Consumer welfare | Hard discounter | Private labels | Retailing | Konsumentenverhalten | Consumer behaviour | Discounter | Discounters | Einzelhandel | Retail trade | Konsumentenrente | Consumer surplus | Handelsmarke | Store brand | Rabatt | Rebate | Theorie | Theory | Wohlfahrtsanalyse | Welfare analysis | Sortiment | Retail assortment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-023-00937-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015047056