Do CSR messages resonate? : examining public reactions to firms’ CSR efforts on social media
Gregory D. Saxton, Lina Gomez, Zed Ngoh, Yi-Pin Lin, Sarah Dietrich
| Year of publication: |
2019
|
|---|---|
| Authors: | Saxton, Gregory D. ; Gomez, Lina ; Ngoh, Zed ; Lin, Yi-Pin ; Dietrich, Sarah |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 155.2019, 2, p. 359-377
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| Subject: | Corporate reputation | Corporate social responsibility | CSR | CSR communication | Signaling theory | Social media | Corporate Social Responsibility | Social Web | Social web | Firmenimage | Öffentlichkeitsarbeit | Public relations | Signalling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10551-017-3464-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011998558