Do customer equity drivers affect customer relationship quality and customer relational outcomes in banking?
Adel A. Al-Wugayan
| Year of publication: |
2021
|
|---|---|
| Authors: | Al-Wugayan, Adel A. A. |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1750-0672, ZDB-ID 2447880-5. - Vol. 13.2021, 1, p. 1-29
|
| Subject: | customer relationship quality | CRQ | customer relational outcome | CROs | retail banking | value equity | brand equity | relationship equity | satisfaction | trust | commitment | loyalty | word-of-mouth | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Privatkundengeschäft | Personal banking | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Bankmarketing | Bank marketing | Dienstleistungsqualität | Service quality | Lieferantenmanagement | Supplier relationship management | Bank | Vertrauen | Confidence |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJECRM.2021.115608 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012598021