Do customer orientation strategies drive an excellent customer experience? : the case of Abu Khader Automotive
Mohamad Kamal Hashem, Carla Ruiz-Mafé, Rafael Curras-Perez
| Year of publication: |
2024
|
|---|---|
| Authors: | Hashem, Mohamad Kamal ; Ruiz Mafé, Carla ; Curras-Perez, Rafael |
| Published in: |
Marketing innovation strategies and consumer behavior. - Hershey, PA : IGI Global, ISBN 979-8-3693-4195-7. - 2024, p. 175-198
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kraftfahrzeug | Motor vehicle | Markenimage | Brand image | Kaufentscheidung | Purchase decision | Jordanien | Jordan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-4195-7.ch008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015098602