Do customers evaluate the competence of SME retailers and retail chains differently in the context of online product presentations?
Theresia Mennekes, Tobias Röding, Gerhard Wagner and Hanna Schramm-Klein
| Year of publication: |
2023
|
|---|---|
| Authors: | Mennekes, Theresia ; Röding, Tobias ; Wagner, Gerhard ; Schramm-Klein, Hanna |
| Subject: | Competence | Product presentation | Retail size | Shopping platform | SME | KMU | Einzelhandel | Retail trade | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Handelskette | Retail chain | Kompetenz | Electronic Commerce | E-commerce | Produktmanagement | Product management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-10-2022-0419 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014484079