Do digital displays enhance sales? : role of retail format and message content
Anne L. Roggeveen, Jens Nordfält, Dhruv Grewal
| Year of publication: |
March 2016
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|---|---|
| Authors: | Roggeveen, Anne L. ; Nordfält, Jens ; Grewal, Dhruv |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 92.2016, 1, p. 122-131
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| Subject: | Digital displays | Retail displays | In-store marketing | Einzelhandel | Retail trade | Ladengestaltung | Store design | Digitalisierung | Digitization | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Betriebsform | Retail format | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2015.08.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011484113