Do incentives in SWOM communication matter? : a positive emotion perspective
Xiaorong Wang, Lifang Peng, Feng Xu, Xin (Robert) Luo
| Year of publication: |
May 2018
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|---|---|
| Authors: | Wang, Xiaorong ; Peng, Lifang ; Xu, Feng ; Luo, Xin |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 19.2018, 2, p. 135-153
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| Subject: | Perceived incentives | SWOM intention | Positive emotions | Equity theory | Emotion regulation | Emotion | Konsumentenverhalten | Consumer behaviour | Anreiz | Incentives | Verhalten in Organisationen | Organizational behaviour | Leistungsanreiz | Performance incentive |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011873188