Do individualists complain more than collectivists? : a four-country analysis on consumer complaint behavior
Olga Chapa; Monica D. Hernandez; Yong J. Wang; Cali Skalski
| Year of publication: |
2014
|
|---|---|
| Authors: | Manrique Chaparro, Olga Lucía ; Hernandez, Monica D. ; Wang, Yong Jian ; Skalski, Cali |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 26.2014, 5, p. 373-390
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| Subject: | Consumer complaint behavior | cross-cultural behavior | individualism | collectivism | Konsumentenverhalten | Consumer behaviour | Beschwerdemanagement | Complaint management | Individualismus | Individualism | Kollektivismus | Collectivism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010430575