Do instagram fan pages develop consumer-brand relationships? : evidence from the telecommunications industry
Year of publication: |
2021
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Authors: | Gaber, Hazem Rasheed ; Elsamadicy, Ahmed Mousa ; Wright, Len Tiu |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 8.2021, 1, Art.-No. 1884344, p. 1-18
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Subject: | Instagram | Brand Community | Telecommunications | Fan pages | Brand love | Social Media Marketing | Social Web | Social web | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Telekommunikation | Markenimage | Brand image | Telekommunikationssektor | Telecommunications industry |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2021.1884344 [DOI] hdl:10419/270223 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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